December 13, 2021




Baird Asset Management

Headquarters: Milwaukee
AUM: $132 billion as of June 30 
Employees: 106


     • Shares operating income with associates in the form of profit-sharing and 401(k) contributions. Over the past five years, associates received an average contribution of 4.07% of their eligible compensation in profit-sharing.
     • Offers flexible work arrangements to associates, including part-time schedules, compressed workweeks or staggered hours.
     • Supports a variety of training programs, including a 12-month WOMEN Unlimited Inc.’s LEAD (leadership, education and development) program intended for high-potential emerging women leaders, and a nine-month African American Leadership Program that uses active learning, coaching and networking to strengthen the leadership growth of African American professionals.


Employees say:
     • “Our proof statement regarding culture is our non-existent turnover of staff. I truly believe you will find from others surveyed (that) team members enjoy coming to work.”
     • “Had Zoom calls during COVID so teammates could see each other, celebrate various things, and share personal stories. Our team makes people feel special when passing exams, getting engaged, having a baby, retiring, having milestone birthdays, etc.”
     • “The firm established a special task force, led by senior executives at the firm, to work on firmwide inclusion and diversity measures of success that will be used to monitor and report on the firm’s progress in this area in the short and long term. There were also advisory and implementation councils created within each business unit to help drive this effort from a grassroots level.”

Associates from Baird Advisors gathered together to celebrate and show their support of Pride month.

VOLUNTEERING: Baird employees participated in the annual Baird Gives Back event. Staff members donated nearly 6,000 volunteer hours over the course of the two-week event in 2021.

Profiles written by Rick Baert, Erin Chan Ding, Suzanne Cosgrove, Julie Tatge and Trilbe Wynne.

Reprinted with permission from Pensions & Investments. © 2021 Crain Communications Inc. All rights reserved.
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